Senior Fractional CMO · Meta Media Buying · Not an Agency
We are a focused team of senior fractional CMOs and Meta media buyers for ecommerce brands. Strategy, creative, and execution — everything you need to scale, without the noise of a full in-house team.
Not an agency. No account managers. No juniors. Just senior hands-on work.
Who We Are
Calmscale is a fractional CMO practice built around a simple idea: ecommerce brands deserve senior marketing talent at every stage of growth, not just when they can afford a full team.
We are not an agency. No account managers, no juniors, no handoffs. Just senior fractional CMOs working directly on your brand — as if we were part of your team.
With 10+ years and 500+ ecommerce projects managed, we bring hands-on strategy and execution across Meta advertising, creative development, and growth architecture — working directly with your business as a trusted extension of your team.
What We Do
Senior marketing leadership without the full-time cost. We define your growth strategy, align your team, and own the execution — as a trusted extension of your business.
Full campaign management on Meta — account structure, daily optimisation, retargeting, and scaling. Every decision made with discipline, clarity, and your growth targets in mind.
We analyse ad performance, develop hooks and angles, brief UGC and graphic designers, and manage the full content testing pipeline to find what converts and scale it.
We research your main competitor ad campaigns to understand what's working and where opportunities exist — giving your brand an unfair advantage before a single ad runs.
We identify and build your best audience segments — demographics, interests, and behaviours specific to your niche — and continuously refine as we learn what drives purchases.
Clear, honest reporting in live presentations — not just data, but insights and decisions. AOV, LTV, and ROI analysis aligned with your Director of Sales and business goals.
Packages
Every plan includes the full Calmscale service — audit, competitor analysis, creative strategy, Meta management, and reporting. Choose the depth of engagement that fits your stage of growth.
Every Calmscale plan includes the same senior expertise — audit, strategy, Meta management, creative direction, and reporting. What changes across plans is the depth of engagement: how many hours per week we dedicate to your account, how frequently we meet, and how fast we iterate. Choose the level of involvement that matches where your business is right now.
How We Work
We believe great ecommerce growth is the result of honest diagnosis, strategic clarity, and disciplined execution. Every engagement begins with understanding where you are — we know it's boring — but that's exactly what makes the difference. No guesswork. No vanity metrics.
We review your existing account, ads, creative, and funnel. We identify what's working, what isn't, and exactly why — before spending a single dollar.
01We define your growth strategy: audiences, angles, budget allocation, creative direction, and a testing framework built around your specific niche and goals.
02We run the campaigns, manage the creative pipeline, brief the producers, and optimise daily — hands-on, senior execution with no handoffs to juniors.
03We find what works and push it — responsibly, in line with your risk profile. Scaling is a science, not a gamble. We do it with clarity and discipline.
04Brands We've Worked With
From new DTC launches to established multi-market players — across luxury, fashion, beauty, tech, and home goods in the US, Canada, AUS, UK, and all EU.
Book a Free Call
Pick a time that works for you. We'll get to know your brand, understand where you are right now, and give you honest feedback on what's possible — with no obligation.
✓ No pitch, no pressure
✓ Specific feedback on your situation
✓ Clear next steps, whatever you decide
Choose a date and time that works for you. Powered by Calendly — free, instant confirmation.
Don't use Calendly? Email us directly and we'll find a time together.
Thoughts, Insights & Updates
Every founder goes through it. You check the dashboard and the number is lower than last week. So you start moving things. By Friday the account looks like a construction site. Here's what actually happened.
ReadAfter working with dozens of ecommerce brands, we've come to believe something counterintuitive: calm is one of the most underrated competitive advantages in business. Here's what we've actually seen it do.
ReadMost ecommerce brands lose the sale in the first second of their ad. Not because the product is wrong — because the hook doesn't stop the scroll. Here's how we brief hooks that convert.
ReadLet's Create Something That Lasts
We take on a focused number of clients each month to ensure every brand gets our full attention. If you're ready to scale with clarity — let's talk.
Contact Us
Based In
Budapest, Europe · Serving US, Canada, AUS, UK & all EU